Want more silver and less gold? The Pantene Pro-V silver expressions toning shampoo you love is back with a brand new look. This purple-pigmented cream reduces brassiness, giving you a brighter, more toned look. Purple can color-correct or neutralize excess yellow, bringing back your original tone. After you’ve finished blaming sunshine, pool time, and even your tap water for adding brassiness, pick up your purple shampoo. It works wonders for gray, white, and silver hair. Lather up daily, or as you see fit, always making sure to leave it in for 3-5 minutes for the best results. Meanwhile, enjoy the luxurious scent of lotus flowers. Now you’re on your way to another #great hair day. Reduces brassiness vs. A non-conditioning shampoo.
REDUCES DULLNESS*: Makes grays beautifully silver and brightens up whites by reducing dullness and eliminating brassy tones (*Reduces dullness vs. a non-conditioning shampoo)
PURPLE PIGMENT: Maintains your silver strands by neutralizing excess yellow brought on by the environment
HEALTHY STYLE: Gives you healthy-looking hair with a formula that’s 100% paraben free and silicone free
LIGHTLY SCENTED: Infuses your locks with notes of fresh, luxurious lotus flower
HOW TO USE: Massage into hair daily, making sure you hit the brassiest areas, and let it sit for 3–5 minutes before rinsing
COLOR-SAFE FORMULA: Safe for color or chemically treated hair